There has been speculation about the idea of publishers becoming teaching as well as information suppliers, but it is still pretty shocking to here the news that Pearson are going into Higher Education.
Thinking about the business strategy behind this decision, some questions we might like to try and answer are:
Thinking about the business strategy behind this decision, some questions we might like to try and answer are:
- What is the new product/service Pearson will have to deliver?
- Who is the target market?
- What staff and skills do Pearson need to set up this new operation?
- How is the new product similar/different from the existing portfolio of Pearson's business operations?
- Who are their competitors and what advantage might Pearson have if any?
- How might their publishing business benefit or be damaged by this decision?